Practice-Building Success System (PBSS)
for Health Practitioners
Index of Guest Faculty Resources

Andrea Allen – “Purpose to Profits”

About the Call:

You have a purpose; a deep desire to share your message, knowledge, talents, and passions with others. Special guest Andrea Allen will take you through the 5 simple steps to create your own signature program and how to turn it into a big profit so you can position yourself as an expert, attract clients/customers, get yourself on stage, and make an impact.

About Special Guest, Andrea Allen

Andrea is a marketing and sales consultant, trainer, and coach. She infuses her 14 years of teaching yoga into how she connects, creates, and does business.

Andrea is the founder of Alignment Strategy Consulting, Yogify Your Business, InspireMe2b, Kids Musical Yoga, and founder of Listen to the Leaders.

She is a consultant for high-end hotels and has over 18 years of communication and marketing experience in industries such as software products, yoga studios, hospitality, coaching companies, and so many more.

Andrea is on a mission to align companies and entrepreneurs for growth, clarity, and joy by helping them create unique and vibrant programs, trainings, and content!

Learn More: www.InspireMe2B.com

Bill Baren – “Master of Enrollment”

About the Call:

Learn to structure your strategy sessions with clients so that they easily say yes to working with you.

About Special Guest, Bill Baren

Visionary Alchemist, President & CEO

As founder of Bill Baren Coaching, Bill has become known worldwide as a transformational business coach. Over 20,000 from 32 countries people have participated in Bill’s online and live trainings.

Bill’s purpose is to help conscious business owners make more money with their gifts by enrolling all the clients they want so they can make the difference they are here to make. He is the creator of the Big Shift Experience, Get Clients in Your Backyard, the Teleseminar Enrollment System, Time Mastery Program, and Master of Enrollment.

Bill loves hosting dinner parties with his wife, can’t get enough of movies and has been an American Idol fan for over ten years (shhhh).  One thing you may not know about him is that he has participated in the World Series of Poker for the last five years and has yet to be crowned the best poker player in the world (maybe one day soon).

Learn More: www.BillBaren.com

Carmen Hunter – “Safety in the Health Coaching Profession”

About the Call:

You will learn what safe language means and how to practice a general approach so every client with every condition can find success.

About Special Guest, Carmen Hunter

Carmen Hunter is a certified health coach with over 6 years of experience working with clients and over 3 years of educating health coaches.

She teaches her students the skills to creating a successful, low risk practice through her proven three-step method: Education, Preparation, and Action. This approach empowers the clients and generates more clients and income for the coaches through increased referrals. Staying within the scope of this profession is a key focus for her as she trains her students to use the right language and resources in their business.

Her goal is to impact more people’s lives and empower them to reach their health goals by bridging the gap between coaches and experts. She believes in responsible coaching while promoting expert resources is the key to success.

Learn More: www.CarmenHunterHealth.com

Gio Marcus – “You Can’t Build A Healthy Health & Wellness Business If Your Copy’s Anemic: 3 Copywriting Must-Haves (That Don’t Take All Year To Write)”

About the Call:

Ever wondered why some health coaches are able to build email lists in the hundreds of thousands and get book deals and guest spots on blogs so famous that even your grandma knows them… While your marketing is—wait—you mean you don’t have x,y, and z? No wonder! Join expert copywriter and copy coach Gio Marcus of CopyMafia for a session of copywriting “greatest hits” (and Q&A!) to learn how to quickly and profitably fill in these 3 essential copywriting holes without hiring a high-end copywriter.

About Special Guest, Gio Marcus

Gio Marcus is a copywriter and copy coach who founded CopyMafia for one reason: To put an end to flat, flailing, and failing copy everywhere. Her reputation spread quickly (no, not that one) throughout the online health & wellness world, and within a year she was writing copy for New York Times bestsellers (last count: six of ‘em), Amazon.com bestsellers (lost count after a couple dozen), Oscar-nominated stars, television regulars, multi-million dollar businesses, and the almighty Deepak Chopra.

While her clients have been featured on Oprah, MindBodyGreen, NBC, Huffington Post, Cosmopolitan, and too many to list without sounding braggy… Gio’s been the (wo)man behind the curtain crafting their websites, sales pages, and email marketing that people actually—gasp!—read. While Gio will be the first to tell you that there is no “secret sauce”, she insists that there IS a right way to write copy… and it has everything to do with what’s working right now to build a loyal community of people who are listening closely to everything you have to say.

Today, CopyMafia focuses solely on giving business owners the truth and nothing but the truth by teaching them to write copy that insists on having a soul, stands out, and doesn’t mess around… Therefore cultivating a true breath of fresh air on the internet, while still taking it up on its offer as the promised land for entrepreneurs who want to help lotsa people and make lotsa money. Check out CopyMafia.org and sign up to get all the best trade secrets because this ain’t a competition, it’s a family.

Gio Marcus – “You Can’t Build A Healthy Health & Wellness Business If Your Copy’s Anemic: 3 Copywriting Must-Haves (That Don’t Take All Year To Write)”

About the Call:

Ever wondered why some health coaches are able to build email lists in the hundreds of thousands and get book deals and guest spots on blogs so famous that even your grandma knows them… While your marketing is—wait—you mean you don’t have x,y, and z? No wonder! Join expert copywriter and copy coach Gio Marcus of CopyMafia for a session of copywriting “greatest hits” (and Q&A!) to learn how to quickly and profitably fill in these 3 essential copywriting holes without hiring a high-end copywriter.

About Special Guest, Gio Marcus

Gio Marcus is a copywriter and copy coach who founded CopyMafia for one reason: To put an end to flat, flailing, and failing copy everywhere. Her reputation spread quickly (no, not that one) throughout the online health & wellness world, and within a year she was writing copy for New York Times bestsellers (last count: six of ‘em), Amazon.com bestsellers (lost count after a couple dozen), Oscar-nominated stars, television regulars, multi-million dollar businesses, and the almighty Deepak Chopra.

While her clients have been featured on Oprah, MindBodyGreen, NBC, Huffington Post, Cosmopolitan, and too many to list without sounding braggy… Gio’s been the (wo)man behind the curtain crafting their websites, sales pages, and email marketing that people actually—gasp!—read. While Gio will be the first to tell you that there is no “secret sauce”, she insists that there IS a right way to write copy… and it has everything to do with what’s working right now to build a loyal community of people who are listening closely to everything you have to say.

Today, CopyMafia focuses solely on giving business owners the truth and nothing but the truth by teaching them to write copy that insists on having a soul, stands out, and doesn’t mess around… Therefore cultivating a true breath of fresh air on the internet, while still taking it up on its offer as the promised land for entrepreneurs who want to help lotsa people and make lotsa money. Check out CopyMafia.org and sign up to get all the best trade secrets because this ain’t a competition, it’s a family.

Karl Krummenacher – Mindshare

About the Call:

Karl dives deep into the Customer Journey and walking through how to connect with the customer wherever they meet them in that journey.

About Special Guest, Karl Krummenacher

Karl Krummenacher is the CEO of Mindshare Collaborative, creators of the highly acclaimed Mindshare Leadership Summit for Health Professionals, and the Mindshare Mastermind, where 6 figure health pros come to become 7,8 and 9 figure businesses.

A fortune 5000 CEO, Karl has served in C-level roles within public and private health and technology companies over the last 30 years. A lifelong entrepreneur, Karl’s lectured at the John C Cook School of Business at St. Louis University about his journey from unicorn startup to exit, his high profile failure and inspiring rebound. Today Karl’s time is spent helping leading health and wellness experts grow their reach, impact and profitability while maintaining a healthy personal life without taking unnecessary risks.

Kim Reddington – “Use Speaking to Powerfully Get Clients”

About the Call:

You’ve heard that speaking is a great way to quickly gain exposure, become known as an expert, and attract many new clients, and you have no idea how to get started. Or maybe you have done some speaking, and you haven’t yet figured out how to turn those talks into income and many more speaking opportunities. Or maybe you are struggling to get in front of a room full of your target market.

Giving free seminars to small organizations and groups is one of the most effective ways to get more clients and increase your income, but it can be difficult to figure out how to make that happen for your business.

I know the frustration. I understand the fear. I’ve been there, and I’ve also figured out how to turn that around despite being an introvert. My clients now come from speaking and referrals. Figuring out how to convert a talk into clients was the biggest shift in my business, and I want to share with you how you can do it, too.

What attendees will learn:

• How to easily find and get booked in front of the perfect audience
• The #1 way to naturally lead your audience into high-paying clients
• How to position yourself as an expert in your industry with just one talk
• Discover the 2 crucial keys to turn a free talk into an extra $5000 every time you speak

About Special Guest, Kim Reddington

Kim Reddington is a speaker, trainer and business coach and the founder of Cereus Women.

She works with success-driven women entrepreneurs and exceptional “Cereus” men to help them use speaking to build their practice and get all the clients they want.

She has been an entrepreneur since 1995, which has enabled her to stay home with her 3 children while doing things that she loves. Kim now gets most of her clients through speaking and referrals, and she wants to share her secrets with you.

Learn More: www.CereusWomen.com

Mike Koenigs – “How to Get More Clients, Establish Yourself as an Authority, Share Your Message and Build a Following without Being Salsey with the Most Powerful Marketing Tool in the World”

About the Call:

At this special event, Mike will share with you the single most powerful tool to promote and market your business, give you celebrity status, attract better customers, multiply your income, become recession and competition-proof and give you more freedom, autonomy and happiness.

About Special Guest, Mike Koenigs

Mike Koenigs is a 11-time #1 Bestselling Author including “Webcast Profit Toolkit”, “How to Be a Video Interview Pro”, “Publish and Profit”, “You Everywhere Now” and “Make Market Launch IT”, “2009 Marketer of the Year” winner, serial entrepreneur, filmmaker, speaker and patented inventor. His products have simplified and automated marketing for over 47,000 small businesses, authors, experts, speakers, coaches and consultants in nearly 100 countries including helping over 1,100 entrepreneurs write, publish and become bestselling authors.

Learn more: www.YouEverywhereNow.com

Miriam Zacharias – “How to Make Peace with Marketing”

About the Call:

Imagine waking up each day feeling as confident in your ability to promote your practice as you do about your ability to heal your patients and clients. In this interview, holistic health zealot Miriam Zacharias discusses a powerful and conscious marketing method to promote and grow your functional or holistic health practice without losing your shirt, your sanity, or your soul.

About Special Guest, Miriam Zacharias

Miriam Zacharias is on a mission to help holistic health entrepreneurs build wildly successful and joy-filled practices that fulfill their ultimate life’s purpose.

She is the President of My Joyful Practice, LLC, co-founder of the Prosperous Practitioner Summit, lecturer at leading nutrition, naturopathic and integrative medical schools and author of The PEACE Process, the ultimate marketing book for holistic, integrative and functional medicine practitioners. Miriam also consults with health industry leaders on her proven methods to attract new clients and patients.

After two decades as a sales and marketing executive in corporate America, Miriam obtained advanced degrees and certifications in holistic nutrition, executive coaching, and sports nutrition, and ran a thriving nutrition practice in southern California. She holds an MS in Human Ecology and is a certified Coaching Clinic facilitator. Miriam is vice president of the National Association of Nutrition Professionals and active member of the Arizona Integrative Wellness Coalition.

Learn More: www.MiriamZacharias.com

Nicky Williams – “Get Leads with Canva”

About the Call:

Canva enables you to create wonderful graphics quickly and easily, even if you have little to no graphic design skills. Whether you use your Canva-created designs online or off, you’ll be able to create a large variety of engaging content that will attract your Ideal Clients; and isn’t that what marketing is all about?

About Special Guest, Nicky Williams:

Designing and planning content that speaks to your ideal client is not an option if you want to get leads! Nikki has over 30 years’ experience in business from ad agency, designer, blogger to mentor. She can work with your to highlight what sets you apart using your uniqueness to attract the kind of people into your inbox that will get your energy and your business flowing in the right direction.

If you really want to build your social media fans and followers with content and design that sparks a connection or that gets people talking with you, then you’ve got to get people to engage with your content first! Nikki’s mission is to help coaches, therapists and consultants create a following of ideal clients on social media.

Learn more: www.socialmediasimplified.co.uk

PJ Van Hulle – “How to Become a List-Building Rockstar: Discover the 5 Proven Secrets to Grow a Lucrative E-mail List that Sets You Free”

About the Call:

You know that building your e-mail list is important. But how do you do it? The learning curve can be pretty steep and overwhelming when you’re trying to figure it out all on your own. This training will save you years of trial and error, pain, and frustration.

About Special Guest, PJ Van Hulle

PJ Van Hulle works with speakers, authors, and coaches to help them make more money without simply working harder… but with less time, effort, and stress.

She is a certified trainer with 15 years of teaching experience, the author of the Little Book of Prosperity, the co-author of Make Your Connections Count, and the host of the List-a-Palooza 90-Day List-Building Challenge.

Through her signature programs, like Big List Big Profits and Prosperity 101, she has helped thousands of entrepreneurs to grow their lists, attract more clients, and improve their relationships with money.

Learn More: www.RealProsperityINC.com

Rachel Feldman – “How to Build Your Sustainable Practice Online and Offline Using Free Tools and Thrive Making Money Doing What You Love”

About the Call:

Master the ins and outs of business building (without losing your mind) from seasoned health coach turned business coach, Rachel A. Feldman. Rachel struggled to make 13K her first year and then broke 6 figures once she nailed down a system …and she is going to teach you that system. Bring a pencil, pen, whiteboard, and notebook. It is time to lessen the overwhelm of marketing to your niche and plan your business like a pro.

About Special Guest, Rachel Feldman

Rachel Feldman is a health coach, wellness momma, and business coach who uses the proven system she developed for her own thriving practice to teach health-focused solopreneurs and entrepreneurs how to create profitable, sustainable businesses that are driven with purpose and heart.

Rachel graduated from the Institute for Integrative Nutrition in New York City, Wild Rose Natural College of Healing, and the International School of Detoxification and Natalia Rose Advanced Detox Certification Training.

She is also certified by the American Association of Drugless Practitioners and has obtained additional Continuing Education Units from Purchase College, State University of New York.

Learn More: www.rachelswellness.com and www.healthcoachbiz.rachelswellness.com

Sean Stewart – Mastering Your Money Mindset: How to Double Your Fees, Stand for Your TRUE Value, and Fill Your Practice with Ideal, Highly Committed Clients You Love

About the Call:

Are you a talented practitioner with a passion to serve, but you’re still undercharging for your services? Have you been charging the same rate for years or just because others charge similarly? Do you feel a negative ‘charge’ when you see others charging A LOT of money for what they do? Do you find yourself saying, “It’s not about the money, it’s about helping people,” but then feel frustrated by not being able to get your gift out to more people or live the lifestyle you and your family deserve?

If you answered yes to any of these questions, I want to share with you some powerful secrets for not only making more money but also making a bigger impact in the world and attracting way more *perfect* clients into your practice.

In this 60-minute telecall, I will share:

• A super simple process for raising your rates that won’t lose you any clients and that will feel totally empowering to you.
• 5 critical mindsets for owning your value at a whole new level and breaking through your ‘money thermostat’ forever.
• How to align with universal laws on a daily basis so you can receive the abundance of resources that are yours to claim now.
• A simple 4-step process for radically increasing your income overnight.
• My #1 secret for manifesting ideal high paying clients your love.

About Special Guest, Sean Stewart:

Sean Stewart is a speaker, coach, and business trainer for heart-centered healers, coaches, and transformational leaders.

Sean’s main focus is helping his clients attract and enroll more ideal clients and build lucrative lifestyle-friendly businesses they love. Sean’s clients come to him having never broken the 6-figure barrier and, with his guidance, achieve that goal within 12 months and usually less.

Top leaders in the personal and business development space such as Marni Battista, Kelly O’Neil, and Ted McGrath (who sells 100K-200K packages) have brought Sean on to build and lead their sales teams. Sean has been a featured expert on NBC news, Fox News, and in The New Times.

With 15 years experience as a public speaker, he inspires entrepreneurs around the globe to achieve their grandest life visions.

Learn More: www.TheCreativeTrack.com

Shannon and Mark Law – Speak Your Path To Cash: How To Attract a Flood of Ideal Clients

About the Call:

You will discover..

• How To Use Public Speaking To Create a Movement & Make a Bigger Difference
• 12 Different Types of Speaking… how to ROCK FB Lives, Webinars, Teleclasses and More!
• The 3 Step Signature System That’s Generated Over $16M for the Big Impact Tribe
• (Experts & Health Professionals just like YOU!)

About Special Guest, Shannon and Mark Law:

Mark and Shannon are the World’s Leading Authority on the “Business of Speaking,” helping their clients land some of the most coveted stages and media including The View, Tony Robbins, CNN, Brendon Burchard, Good Morning America and TED Talks worldwide.

They specifically help Speakers, Experts and Politicians create a movement and monetize their message. And they’re known for getting RESULTS… their Signature “Speak Your Path To Cash” System has helped their Tribe generate over $16 million dollars!

They’re famous for creating “Signature Talk Marketing” to help Speakers, Experts and Coaches stop spinning their wheels with technology and get paid what they’re worth through the power of speaking.

Prior to launching Big Impact Inc, Mark produced some of the biggest brands in the world including Porsche, Harley Davidson, AFLAC and Marriott. He has over 20 years experience studying and teaching “A Course in Miracles” and is passionate to show audiences how to bring more Spirituality into their Business, where miracles happen every day.

Shannon successfully produced live events that generated over $500,000 in a weekend and established “The Golden Standard” of the speaking & seminar industry. She’s shared the stage with World Renown “Chicken Soup for the Soul” Author Mark Victor Hansen, “Queen of Sales Conversion” Lisa Sasevich and Loral Langemeier who was featured in the movie “The Secret.”

Together, Mark & Shannon have created the “BigImpact Tribe” of Experts, Speakers and Politicians who are changing the world.. one speech at a time. They live in Austin, TX with their 2 huskies Mojo & Tootsie. They enjoy ROCKIN out to live music at the Moody Theater, hikes in nature with the pooches and Bulletproof Coffee on Sunday mornings.

Sharla Jacobs – The 8 Keys to Attract Clients Without Struggle

About the Call:

Most health practitioners really want to serve more people and grow their practice. However, they are missing the key ingredients to attract the right clients and have a heart-based conversation where clients say YES.

About Special Guest, Sharla Jacobs:

Award-Winning Million Dollar Mentor, Sharla Jacobs, has helped teach over 50,000 Coaches and Holistic Practitioners and Heart-Based Business Owners from all over the world how to attract more clients. She and her brilliant husband, Jesse Koren, have become known as two of the world’s leading authorities in helping even the least confident entrepreneurs have their very first $10,000 Month. And collectively their clients have made over 100 Million Dollars.

Their book, The Art of Attracting Clients, has become an international hit that has inspired people all over the world to enroll high-paying clients while staying connected with their heart.

Learn More: www.Thrive-Academy.com

Tad Hargrave – The Niching Spiral

About the Call:

Why is niching so hard? Learn a a seven-step, refreshing, sustainable, and common-sense approach to figuring out your best niche.

About Special Guest:

Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again).

Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).

He has also offered most of his workshops on a modified pay-what-you-can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well, and he’s very sorry to all those people he spoke with back in the day.

After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful.

Learn More:

http://www.MarketingForHippies.com

Therese Skelly – How to Get Your Ideal Clients to Say Yes

About the Call:

One of the most important skills you can learn in business is how to get clients to say yes to working with you. Tune in to this webinar where Therese Skelly will share the secrets to selling your services in a way that feels authentic and not at all icky or sleazy.

You’ll learn how to set up the conversation so you come from a place of service, discover what mistakes to avoid, and learn the 5 step process that will allow you to feel really confident while asking them to take the next steps to work with you.

About Special Guest, Therese Skelly:

Known as the “Money Mindset Mentor and Business Catalyst,” Therese Skelly works with service-based entrepreneurs who know that their business is part of their life purpose. She shows them how to clear money blocks and learn to sell so they can own their value, make more money, serve more people, and have a business that makes them happy.

Having walked the entrepreneurial journey for many years, Therese has created a way to teach her clients how to get their gifts in the world, so they can make the huge difference they desire to.

A former psychotherapist, combined with years of marketing/strategy and consulting, Therese offer’s the perfect blend of both “inner game” work and very tactical, real world strategies that allow her clients to see the results they desire.

Learn More: www.HappyinBusiness.com